Frequently asked questions

Yash offers tracking-first marketing across a few connected areas: performance advertising (Meta Ads and Google Ads), tracking and reporting setup (GA4, server-side tracking, CAPI), search visibility (SEO, Local SEO, and AEO/GEO), CRM and follow-up automation, and founder content for LinkedIn. Most projects use two or three of these together, built to work as one system rather than separate pieces.

Ads built on proper tracking from day one, so you can see which campaign brought which customer instead of guessing. Your spend becomes a decision you can measure, not a gamble.

Every click, form fill, and purchase on your site gets tracked and flows into clean reports and dashboards. You make decisions on real numbers, not assumptions, and see exactly where money is made or lost.

CAPI (Conversions API) is server-side tracking that reports conversions more reliably than browser tracking alone, which misses data because of privacy changes and ad blockers. Your ad platforms get accurate data, optimise better, and your reporting reflects what actually happened.

They make sure the right people find you when they're searching. Local SEO gets you onto Google Maps for nearby customers, SEO ranks you for what you sell, and AEO/GEO gets you cited when people ask AI tools like ChatGPT or Google's AI for recommendations.

It connects your leads, follow-ups, and records into one system so nothing slips through. Using Zoho CRM, Zapier, WhatsApp automation (WATI), and Google Sheets, a lead gets a fast reply, their source gets recorded, and your sales sheet updates on its own.

Ads feed into tracking, tracking feeds into your CRM, follow-ups happen automatically, and reports generate on schedule. One connected system, not disconnected tools that leak information between them.

Yash writes LinkedIn content for founders, in their own voice, about their own ideas, aimed at getting the right people to reach out wanting to work together. Your expertise becomes visible, and your profile starts bringing you opportunities.

Once the system is set up, the repetitive work runs on its own: leads get replied to automatically, data flows into dashboards, and performance reports are drafted and delivered on schedule. You spend your time acting on insights, not gathering them.

Yash works alongside your existing team rather than replacing it. He can build and run the systems himself, or guide your in-house people to run them, depending on what you need. You get senior-level strategy and setup without hiring a full marketing team.

Tracking and analytics: GA4, Google Tag Manager, BigQuery, Looker Studio, Meta Pixel, CAPI. Paid media: Meta Ads, Google Search, Shopping, Performance Max. CRM and automation: Zoho CRM, Zapier, WhatsApp (WATI), Google Sheets. Search: SEO, Local SEO, Google Business Profile, AEO/GEO. Content: founder LinkedIn writing.

Yash works remotely with clients across India and internationally, so location isn't a constraint.

You start with a 30-minute call to talk through what you're trying to fix and whether it's a fit, with no pitch deck and no pressure. Book through khandelwalyash.com, email yashkhandelwal1997@gmail.com, or message on WhatsApp. He usually responds within a few hours.