Skip to main content
Pune, India · Available for new work

Hi, I'm Yash.

I build the systems that show you exactly which rupee made money.

I set up your tracking, run your ads, automate your follow-ups, and build your reports so you always know what's working and what's not. For online brands and service businesses.

Worked with

What I do

Pick what fits. Most projects use two or three of these together.

01

Ad campaigns you can actually track

  • I run your ads on Instagram, Facebook, and Google, but I set them up differently
  • You can see exactly which ad brought in which customer
  • Your Monday morning report shows real numbers, not guesses
Meta Ads Google Ads Shopping Performance Max Attribution
02

Tracking & reporting setup

  • Before running any ads, I set up the tracking for every click, form fill, and purchase on your website
  • Then I build you a clean dashboard where you can see everything in one place
  • Weekly reports, daily updates, no digging through spreadsheets
  • I build this first because you can't make good decisions with bad numbers
GA4 GTM BigQuery Looker Studio Meta Pixel CAPI
03

Search visibility & content

  • When someone searches for what you sell (in your city, across India, or internationally) you show up
  • Works for local customers on Google Maps, buyers in the MENA region, or anyone searching for your service
  • I handle the content and the strategy so the right people find you first
Local SEO National SEO International SEO Content Google AI
04

Website strategy & content

  • I help you write every word on your website and plan how each page should look and work
  • Words that make your customers want to take action, set up so Google can find them too
Copywriting SEO Structure WooCommerce
05

Founder positioning

  • I write LinkedIn posts for founders, in your voice, about your ideas
  • The kind of posts that make people message you wanting to work together, not the ones that just get polite likes
LinkedIn Ghostwriting Thought Leadership
06

CRM, WhatsApp & AI automation

  • A lead fills out your form at 11pm and by 11:01, they get a WhatsApp reply
  • Your system records where they came from and your sales sheet updates on its own
  • I connect everything (your ads, your follow-ups, your reports) into one system
  • Nothing falls through while you sleep
  • Plus daily news and weekly performance summaries, straight to your inbox every morning
Zoho CRM Zapier WhatsApp AI Bots Google Sheets Claude AI Daily Reports

Why tracking first.

Most agencies jump straight to running ads. I set up the tracking first because if you can't see which ads are actually bringing in customers, you're just guessing where to spend your money.

See what I do

Featured work

Some recent projects and the results they got.

Automated Performance Reports

For businesses that spend on marketing

By Monday morning, the report is already in the inbox. Traffic, search rankings, top pages, what went up, what dropped — compared to last week, written in plain language. No dashboards to log into. No spreadsheets to build. No analyst to chase.

  • Weekly, monthly, and quarterly reports — each one deeper than the last, all fully automatic.
  • Every report scored 0-100 with a clear verdict: growing, flat, or declining.
  • Specific actions to take this week, not just numbers to look at.
3Report cadences
ZeroManual work
0–100Performance score
Automated Reports GA4 Search Console Weekly + Monthly + Quarterly
  1. Connected GA4 and Google Search Console: Both data sources are linked through a data connector so traffic, search rankings, and user behaviour flow into one place automatically
  2. Built the analysis layer: The raw data gets analysed on a schedule — not just totals, but week-over-week comparisons, trend detection, and a scored verdict
  3. Report drafted and delivered: A structured report with sections, tables, and action items is drafted and delivered to the inbox — ready to review, no manual step in between
  4. Weekly every Monday: Traffic, search performance, top pages, and what to do this week
  5. Monthly on the 1st: Deeper review — which pages converted, which didn't, and next month's priorities
  6. Quarterly every 3 months: 90-day trends, keyword opportunities, and a specific roadmap for the next quarter

Angelicez

D2C Fashion & Lingerie

Before: no website, no tracking, no way to know where customers were coming from. After: a 28-page website where every visitor is tracked, every ad click is recorded, and every channel (Instagram, Facebook, Google) is set up and ready to run. Eight workstreams, from nothing to fully live.

28Pages built
8Workstreams
Zero → LiveFull system
Website Tracking Meta Ads WooCommerce
  1. Built the website: 28 pages, all content, navigation, and calls-to-action from scratch
  2. Set up tracking: Made sure every visitor, click, and purchase on the site gets recorded
  3. Planned the customer journey: How a visitor goes from seeing the first ad to making a purchase
  4. Set up ad accounts: Facebook, Instagram, and Google, ready to run campaigns
  5. Social media presence: Instagram, Facebook, LinkedIn profiles set up with a content plan
  6. Made it findable on Google: Set up the site so search engines can find and rank every page

Sai Sparsh

Premium Real Estate · via Haemoglobbinn

Before: leads were coming in but nobody knew which ad brought them. Follow-ups were manual, slow, and inconsistent. After: every lead is tagged to the exact ad that brought them, a WhatsApp bot replies instantly, and the sales team sees everything in one place. ₹50-51K spent on ads, ₹2Cr+ in deals generated.

₹2Cr+Pipeline generated
393Leads at ₹129 CPL
23%Qualified rate
Lead Gen Google Ads CRM Attribution
  1. Fixed the website: Rewrote content and structure, scored 92/100 on SEO
  2. Showed up in local search: Top-5 on Google for searches like "Best NA plot in Paud Mulshi"
  3. Connected everything: From the first ad click to the deal stage in the CRM, all tracked
  4. Ran the ads: Showed different ads based on how far along the buyer was in their journey
  5. Automated follow-ups: WhatsApp bot replies instantly, filters serious buyers from casual ones
  6. Tracked every rupee: Knew exactly where every lead came from and what it cost

Makoons Preschool

Education (Multi-location) · via Haemoglobbinn

3 branches across Pune that needed to show up when parents searched for preschools nearby. I set up their Google listings, wrote the website content, and ran targeted ads. The random inquiries dropped. The right parents, ones actually looking to enroll, started reaching out.

Top 1-5Maps ranking
3Branches
AI OverviewVisibility
Local SEO GBP Content Multi-location
  1. Google listings: Set up and optimized for all three branches: Kothrud, Wakad, Spine City
  2. Search rankings: Kothrud & Spine City showing in top 5 on Google Maps consistently
  3. AI search results: Spine City branch appeared in Google's AI-generated answers
  4. Website content: Wrote all content and set up SEO for the Wakad branch site
  5. Better inquiries: Fewer random calls, more serious parents reaching out to enroll

Entourage

Founder Positioning & Ghostwriting

Wrote LinkedIn posts for multiple founders, in their voice, about their ideas. Found the topics people care about, wrote posts that made them stop scrolling, and kept it consistent week after week. The posts didn't go viral by accident. They were built to.

100K+Impressions
4,500+Reactions per post
500+Organic reshares
LinkedIn Ghostwriting Content Strategy Personal Branding
  1. Found the right topics: Ideas and stories people actually want to read and share
  2. Wrote to stop the scroll: Strong openings, clear stories, sharp takeaways
  3. Matched each founder's voice: Wrote in their natural tone so it never feels ghostwritten
  4. Stayed consistent: Kept the quality high, week after week, without slowing down

About

Yash Khandelwal

Most marketers start with the ads. I start with the setup.

I come from an engineering background. That means I think about marketing like a system where every part is connected and every number is accounted for. Before running a single ad, I make sure we can track everything that matters.

Then I run campaigns on top of that so when something works, you know why. And when it doesn't, you know where it broke.

I work with online brands and service businesses who want marketing they can actually measure, not just "trust me, it's working."

Based in Pune. Working with clients across India and internationally.

Tracking & Analytics

GA4 GTM BigQuery Looker Studio Meta Pixel CAPI

Paid Media

Meta Ads Google Search Google Shopping Performance Max

CRM & Automation

Zoho CRM Zapier WhatsApp Campaigns AI Chatbots Google Sheets

AI & Intelligence

Claude AI Daily News Reports GA4 Weekly Reports SEO Audits Campaign Planning Competitive Analysis Keyword Clustering

Ecommerce

WooCommerce Google Merchant Center

SEO

Local SEO Google Business Profile AEO/GEO

Is this a fit?

I work best with

  • Online brands spending ₹5L+/month who want to know what's actually working
  • Service businesses with a sales team but no way to track where leads come from
  • Founders who want to understand their numbers, not just hand them off
  • Teams ready to fix the foundation before spending more on ads

Not the right fit if

  • You just want someone to run ads without any tracking setup
  • You need results overnight with no groundwork
  • You're looking for the cheapest option, not the right one
  • You're not comfortable sharing access to your ad accounts

Let's talk

A short call to talk through what you're trying to fix and whether I can help. No pitch deck, no pressure. If it's not a fit, I'll tell you.

What I'd want to understand

  • The problem you're trying to solve.
  • What tracking and tools you already have.
  • Where the leaks are and what to fix first.

I typically respond within a few hours. No decks, no fluff, just a straight conversation.