Rotate your phone sideways for the best view
Touchpoints visited
0
before buying
Observable touchpoints
–
no cameras on
First observed touch
–
waiting for a sale
First ad to sale
–
Monday night to Saturday

Cameras

tracking on each building
Cameras are a symbol. Tracking observes touchpoints with consent, not every person. The ATM stays offline, and that's fine.
Monday, 9:10 pm
One customer, one week. Follow them.

The week, step by step

What happened

Journey log

as it happened
Your customer visited 7 touchpoints.
Your business only saw 1.
Follow one customer through one week.
Same customer · same week
7 touchpoints.
Without tracking, you saw 1.
Tracking off
1 of 7
touchpoints observable · sale source: unknown
The Instagram ad looks useless
Tracking on
6 of 7
touchpoints observable · first observed touch: Instagram
Now you know what to spend more on
More from Yash
Illustrative journey. Assumes consented tracking; tools observe touchpoints, not every person.Yash Khandelwal · Tracking-first marketing